References, reviews and collaborations

Danielle helped us a great deal with bringing over our proposition and USP in the best way possible and transforming this into a trade presentation for the retail sector. Together we thought about all possible aspects: logistics, margin calculations, POS material, promotion proposals, etc.
Danielle really identified the pain points and what we could improve. She thinks about things from all perspectives – consumers, retailers and suppliers – to maximise the value added for all parties. This was really useful for us, especially as it was exactly at the time when we most needed it, right before we entered advanced discussions with retailers! We’re 100% satisfied and happy with what she did for us.”

Berend Eberson – Grünten

“Danielle helped us to identify the opportunities and threats on the supermarket shelf. Her report allowed us to make better decisions in our strategy. Danielle is passionate about her work and really submerges herself in the product and the world around it. Her calm, proactive approach and structured way of working meant that we really benefitted from working with her.”

Chantal Engelen – Dutch Edamame

Working with Danielle was a great experience. With her input, we were able to improve our trade marketing. Thanks to her experience and knowledge, she brings interesting insights. Through the collaboration we discovered new opportunities for growth”

Mark Duppen – Limax B.V.

Max's mints

“Danielle has been really valuable for us in terms of establishing our ideal customer approach. With her extensive retail sales and procurement experience and ability to understand her clients’ business quickly, she brings real added value!”

Floor van der Steen – Max’s Organic Mints

“Danielle has helped our members improve the odds of getting their products listed by retailers.

The most valuable part of the workshop was looking at the factors that make retailers say ‘yes’. This benefitted the companies in their approach to retailers and shifted their strategies. We’re looking forward to working on future projects with her!”

Jihane Chahla – Qoot

Other collaborations

To contribute even more to the transition and exchange knowledge, GreenUp Consulting is a member of Foodvalley (within Cluster Protein Shift).

In addition, we are in close contact with Kitchen Republic.

Besides that, Danielle is a Consultant for Bright Green Partners. For them she has been on a retail assignment and co-organized a retail conference.

BEFORE GREENUP CONSULTING WAS ESTABLISHED, I WORKED IN THE FOOD INDUSTRY FOR 12 YEARS AS A:

As a result, I have done business with all major Dutch retailers. I’ve worked for:

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