References, reviews and collaborations

Danielle has helped us enormously with the best possible transfer of our proposition and USP and to translate this into a trade presentation for retail. She has contributed to all the facets involved: logistics, margin calculations, POS material and promotion proposals etc. Danielle identifies very well where the precise pain points lie and what can be improved. She thinks from all perspectives: consumer, retailer and supplier in order to create as much value as possible for all parties. Hugely valuable to us and at the very moment when we needed it most, just before we started further discussions with retailers! We are 100% satisfied and happy with what she has meant to us.”

Berend Eberson – Grünten

“Danielle has helped us identify the opportunities and threats on the supermarket shelf. The report ensures that we can make better decisions in our strategy. Danielle works passionately and empathizes with the product in question and the world around it. Her down-to-earth, pro-active attitude and structured way of working make for a very pleasant collaboration.”

Chantal Engelen – Dutch Edamame

The collaboration with Danielle was very good. With her input we have been able to improve our trade marketing. With her experience and knowledge, she brings interesting insights. Because of the collaboration we have discovered new growth opportunities.”

Mark Duppen – Limax B.V.

Max's mints

“Danielle has been very valuable to us in determining our ideal customer approach. With her extensive retail and sales experience and ability to quickly understand the business of its customers, a real asset!”

Floor van der Steen – Max’s Organic Mints

“Danielle has helped our members to improve the odds of listing their agri-food products in retail.

The most valuable part of the workshop was showing the factors that will make the retailers say ‘yes’, this benefitted the companies in their approach to retailers and shifted their strategies. We are looking forward working on future projects with her!”

Jihane Chahla – Qoot

Other collaborations

To contribute even more to the transition and exchange knowledge, GreenUp Consulting is a member of Foodvalley (within Cluster Protein Shift).

In addition, we are in close contact with Kitchen Republic where Danielle will give a workshop in June.

Besides that, Danielle is a Consultant voor Bright Green Partners, where she was involved in a retail assignment and co-organized a retail congress.


I have all Dutch retailers as a customer. I used to work for organizations like:

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