Are you ready to get your plant-based or vegan product(s) on supermarket shelves?

Let me help you maximize your revenue potential. You only have one chance to make a good impression.

You’ve spent months, if not years, toiling to come up with a great plant-based product. You shouldn’t think about not getting sold it because supermarkets don’t want it in their assortment.

You are working on these products because you want to contribute to a better world and because you believe that plant-based food is the future. You want to sell as many of your products as possible. Not only for your own sales but also because you believe this will have a positive effect on the world.

Nevertheless, you notice that you can use help with this. You’re actually wondering what you need to map out to get good batters when talking to a retailer. You doubt where you have the most added value and which buttons you still need to turn.

You know you have a fantastic product idea and believe very much in it. But the fact that you hear that you only have one chance to make a good impression with a customer, makes you have to figure out a lot. You realize you could use help with this.

You keep dreaming and working hard, but still feel like you’re stuck. You wonder what you should/should not have in your hands before you start a conversation with the retailer. You wonder when you’re really ready.

Danielle Mol GreenUp Consulting

Do you feel that...

It's time for a kickstart!

It’s time to do things differently. Because be honest, how much time does it take if you try to figure it all out yourself? The longer your product isn’t on enough shelves, the more sales you’ll miss out on.

I believe in the transition to a plant-based world. We’re already in transition, but I’d like to see this one go faster. That’s why I like to work with companies that also want to make the food industry better. Together we take responsibility!

That’s why you can come to me for everything in terms of account management and trade marketing. This can include a category analysis, a shelf recommendation, trend presentation, making a presentation for a customer or practicing a conversation. Or just sparring.

By the way, I select someone four times a month for a free online strategy session.

Work together

Meat replacements

More sales and profit because your product is in all major stores.

In this program you will work on your strong story, you will learn to remove any barriers and we will make sure that you really bring something to the retailer.

I coach and guide you in 4 months and make a strong foundation with you.

More sales and profit because your product is in all major stores.

I’m going to put down a rock-solid foundation for you.

I’ll help you with the strategy and do the work. 

For retailers and producers who want more insight into the developments of the market and its potential, by the use of trends presentations, workshops and strategic guidance.

For startups that don’t have a senior trade marketer or account manager on the team and need a boost in a strategic issue.

Meat replacements

For Startups, Scaleups want to get on shelves with their products and lack the experience and the network for this.

Scale-ups and companies with more than three employees who are ready to professionalize of cooperation with retail but do not yet have the budget (or risk) to hire a full-time senior commercial manager.

For retailers and producers who want more insight into the developments of the market and its potential, by the use of trends presentations, workshops and strategic guidance.

What working with GreenUp brings you:

Puzzle piece


I have the knowledge, the experience and the network. You can take advantage of this. Even after our cooperation is complete.



You can focus on what you are good at and let an expert focus on what you are not experienced in.



I know which buttons to turn to make your turnover (potential) as high as possible.



Every day that your product is in no or few stores, costs you money. Speed up the process!

Who I am:


I’m Danielle Mol, with GreenUp Consulting it’s my mission to make plant-based food the norm within retail.

When I started work almost 15 years ago, it was my dream to make a great career. As a result, I made huge strides in my career and as a 33-year-old was responsible for 80 million euros.

Still, it didn’t make me happy. After a period in which I made a fantastic world trip and travelled by land to India, I started my own business. Now I combine my commercial experience with my experience as a consumer. I’ve been eating plant-based myself for five years.

I help my clients enter the market with their products, or find ways to grow their sales. I do this by using my experience as an account manager, trade marketer and commercial manager.

What others say about me:

“Danielle has helped us enormously with the best possible transfer of our proposition and USP and to translate this into a trade presentation for retail. She has contributed to all the facets involved: logistics, margin calculations, POS material and promotion proposals etc. Danielle identifies very well where the precise pain points lie and what can be improved. She thinks from all perspectives: consumer, retailer and supplier in order to create as much value as possible for all parties. Hugely valuable to us and at the very moment when we needed it most, just before we started further discussions with retailers! We are 100% satisfied and happy with what she has meant to us”

Berend Eberson – Grünten

“Danielle has helped us identify the opportunities and threats on the supermarket shelf. The report ensures that we can make better decisions in our strategy. Danielle works passionately and empathizes with the product in question and the world around it. Her down-to-earth, pro-active attitude and structured way of working make for a very pleasant collaboration”

Chantal Engelen – Dutch Edamame

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